Studio 302
This design involves the renovation and reuse of an undistinguished building in a prominent downtown Baton Rouge location. The proposal had to accommodate and prominently display a vintage neon Coke sign that is owned and maintained by the local arts council. This destination night club will serve as a landmark and focal point for the newly established entertainment district.
The plans call for an independently structured roof deck that would accommodate 350 patrons—equipped with a full outdoor bar, dance floor, and stage. Portions of the deck slice through the existing parapet and cantilever over the sidewalk, allowing patrons to see and be seen. The roof deck is accessed through an exclusive VIP lounge equipped with sophisticated interactive lighting and video systems. The ground floor is laid out in order to host musical acts, D.J. nights, and/or private parties. The exterior of the building is veiled in a stainless steel fabric intended to reorder the ill-proportioned façade. The fabric is backlit at night, creating a light blue glow that stretches over the entire building.